Every Salesperson Must Tell - Book Companion Course
You've read the book, now its time to find and develop your own stories. In these courses Mike instructs you on how to prepare your own stories - then you get to practise them!
Start your own story library and practice your sales stories. Its just theory until you create and use your own stories in your business. We give you the confidence and stories to get started.
Author of of the international bestseller, Seven Stories Every Salesperson Must Tell, Mike is CEO and Chief Storyteller at The Story Leader.
Mike has personally sold more than a billion dollars of products and services and managed sales teams in the United Kingdom, Russia, India, China, Vietnam, Indonesia, Malaysia and Australia in IT Software, Telecommunications, Oil and Gas, Mining, Facilities Services and Industrial Products sectors.
Since 2014, Mike's consulting company, has been helping all types of B2B leaders find and deliver their best stories and create their own story teams.
For someone who has been in sales for over 25 years, it was extremely useful to revisit effective story telling as we all pick up bad habits along the way, this course was a great refresher on story telling structure.
Mike's approach and insights to using stories provides both a natural and an innovative approach to solving my sales cycle problems
Great course to hone our skills in connecting with people we interact with (peers, customers) through storytelling!